So this is the first entry into our video diary which is looking back on our first 2 weeks as a team.

Initially we came up with the idea of a weekly subscription based newsletter providing recipes to students. However, upon reflection, this idea did not seem feasible given our time and resources, we instead opted to alter this idea slightly and will be creating a cookbook targeted at students which will be available online.

We believe that this is a very good market for us to break into. We have looked at other cookbook options for students and do not believe that any will be able to match in both our price and our user interface.

Our minimal startup costs allow our cookbook to the price considerably lower than any competitors in the market, and whilst most are only available in the form of a clunky old-fashioned book, our product will be downloadable as a PDF upon purchase with a very user friendly interface which will be accessible on all devices.

The meetings in the past few weeks have all been about refining the business and other marketing strategies.

To start, we've put together on market research survey in order to have more confirmation or while target customer wants, focusing on things like price point, meal types and preferred payment methods, we have decided on a name for the product uni bite Cork, which we believe really shows the consumer. This is a cookbook focused on them, the student.

We have also started our social media campaign by launching our Instagram page. Here you can find all information needed in relation to purchasing the book as well as pictures of all the meals included. We are using all of our connections throughout the University to push our Instagram page in order to reach our desired market.

Also discussed has been what we're going to do with our profits. We all agreed that we want to operate as a social enterprise and in correlation with the recent decision from the government and not provide meals to children during school Holidays will be donating 80% of profits made to the Mad Hope Fund, a charity settled to tackle child poverty in Liverpool.

We're hoping that this contribution will attract the community not only to the business, but also show how students can give back to the local community in which they live during term time.

The past few weeks have all been focused on building our consumer base and starting to sell our product through word of mouth, we've been able to grow our social media following 214 people in under 2 weeks.

The overwhelming majority of followers are students, which is promising as this gives us a good consumer base to sell to.

We've officially launched the product this week and with minimal startup costs at the time of speaking, we are already looking at a profit of 24 pounds. We are tracking ourselves through a spreadsheet we have created, which we continue to update upon every sale.

In the beginning we have projected the social media following around 50 people and a gross profit of around 20 to 30 pounds. Clearly we have performed considerably better in our social media campaign than we expected and are on track to pass our gross profit target.