Hi and welcome to this presentation about the business management program here at the University of Liverpool Management School. My name is Simon Snowden and I am the director of studies for the program.

Why business management? Well, business management is a very general program, so if you're not quite sure exactly what you want to do in business and you're not sure whether marketing is your kind of thing or if operations management is, you're going to be thing or you want to be an accountant, you're not exactly sure where you want to go in business. You just want to get a complete understanding of it and begin to choose what you want to do as the years progress. Then business management is just for you.

OK, so Flexibel program covering all kinds of different functions so that you can begin to shape it to suit your career aspiration's many of the academic staff such as myself, professional industry, experience. Before I came to the University of Liverpool, I was a lead and R&D Department and operations management Department. So I bring that experience into the kind of teaching that I do. The program is accredited by CIMA, the Chartered Institute for Management Accountants.

So accounts he has lots of different and professional bodies OK and seem as one of them, so the different bodies tend to play to different people within the account and see kind of role. Siemer tends to be for people that are in a particular organization, a particular company and do the accounting finance kind of role within that organization rather than accountants who are in accountancy. Practices such as KPMG and its major focus is on how accountancy can be used.

To actually manage an organization rather than just simply and the pounds, shillings and Pence. OK, and I think one special thing is our year in industry that we provide 100% of our year in industry students and get 2 ones and 1st and 100% of them tend to be employed after six months. OK, 95% of those in professional managerial positions. OK, and that's a huge difference when we compare it to the three year program.

So if you think about the unit industry or you not begun to think about it, for me it's an absolute must and you kinda need to think very carefully about adding that to your. OK. Now we are a red brick University. We are very research oriented and we do a lot of what we call research connected learning. So mentions here. Look doctor Laura Radcliffe and her interests around gender and diversity issues and how she uses that to inform a teaching, OK?

My research area, for example, is pedagogy. I'm especially interested in transitions that students go through their transition from sort of further education into higher education. How at that impacts and how there's been big changes but also transitions into the workplace and how we can shape our program to better enable those kind of transitions for students so they can get the most out of their educational experience. OK, so when I talk about that, learning how to?

And sort of transition from further education into higher education. What I'm trying to say is that you're going to have a whole new way of learning. OK, we're trying to move you away from that read. Remember, regurgitate that you've been through and going through that kind of being a consumer of knowledge, we want you to stop being a consumer. We want you to become a producer.

The way we describe that here at University is a critical thinking and beginning to engage your critical thinking process is and the way I break that down is, rather than that read, remember, regurgitate what we're talking about is, collect, analyze, interpret, communicate. So when you're faced with a problem or a question that you have to address, you begin to think carefully about the kind of data you need to collect for that problem you know. Is it survey data? Is it? Numerous numeric data from within the organization?

Is it interview data? You know what kind of information do you need to collect? And then you need to think about how you analyze that data. We might be statistical methods that you've got to use it, maybe more qualitative techniques that you probably not come across before in your educational experiences. Techniques such as thematic analysis, OK or semantic analysis. OK, that allow you to breakdown and understand the qualitative information in front of you. And then we want you to do an interpretation that is essentially.

Little bit of yourself. It's you beginning to look at the findings from that analysis and working out what it means, what it is that you understand. It might be recommendations for solving a problem, for example, and then find the communicate. OK as I mentioned, where traditional universities. So you're going to do essays which are standard form of communication, but you'll be using lots of different forms of communication going forward. Very often people say to you know you'll never do an essay again in all the time that you're in the workplace. Why do you do essays at University?

Remember, the essay is just a form of communication. Whatever the form of communication is, you have to do that, collect, analyze and interpret before you know what you're going to communicate. OK, so it doesn't matter what the form of communication is, that training you in that collect, analyze, interpret is really kind of key. OK, the communication is all about you understanding the audience you're targeting OK?

So as we shame when we do the assessment methods, a lot of them and they've got that collect, analyze, interpret behind them. But then you're beginning to think quite carefully about the form of communication. So in essays are really easy. One very standard form of communication you're probably used to it already. If not, we will be training your plan, how to sort of write essays, put them together, but they have just one audience.

An academic audience, and so the other, fairly standard way of being put together. A very formulaic way. Now sometimes you're also going to write a report.

Much more like the kind of thing they produce in business Now here the audience can be quite significantly different. It could be your senior managers. Your line manage is, it might be the staff are working for you. It could be for customers, it could be for suppliers and each one of those audience needs to be communicated within with in a different way. So the various assessment tools that we use with you and not simply there to test your knowledge, your understanding of a particular subject domain, but are also learning experiences about how you address different audiences.

So structured debate is a very different way of communicating to an essay, and is a very different way of commuting. Communicating to a report just as presentations are, so we're going to be kind of stretching you in terms of the way you think about your interpretation needs to be communicated to different audiences. OK, so one last point, what what happens when you finish your final year? Well, our students go into all kinds of organisations.

Many, many of them go into your big multinational organisations on very standard graduate recruitment schemes. OK, and you can see a number of the organizations there on the screen at the moment and they go into all kinds of roles. Some people don't become accountant, some moving to marketing, some become purchases and some moving towards management. There are kinds of drum rolls there that I've never heard of in my days and growing increasingly such as media planner, digital entertainment consultant.

And I'm sure by the time you finish your degree, there will be many more besides OK, and we even have graduates that set up their own businesses once they leave the University. OK, and other students who go into smaller organisations who rather than feeling like maybe a cog in a big machine, want to be in a smaller organization where they can see the impact they're having, that they have a wider kind of role. Many hats that they have to play rather than just one particular.

Job that they do. OK, so lots of chances to do lots of different things in your lives. Thank you for listening to that presentation and I hope to see you in our live chat where staff and students will be available to answer any questions that you may still have. You could also visit our website where there is more information about our various programs.